Truck wrap cost
by class and coverage.
Mid-size pickup, full-size crew cab, heavy-duty work truck, and box truck pricing for 2026. Cab-only and tailgate options are broken out so you do not pay for coverage you do not need.
Quick answer
A full wrap on a standard crew-cab pickup costs $3,500 to $7,000. Box trucks run $2,500 to $6,000 depending on cargo length. Mid-size pickups (Tacoma, Colorado, Frontier) run $3,000 to $5,500.
Cost by class
Six truck classes,
three coverage levels.
| Truck class | Full wrap | Partial / branding | Cab only |
|---|---|---|---|
| Mid-size pickup | $3,000 to $5,500 | $1,200 to $2,500 | $1,800 to $3,200 |
| Full-size pickup, crew | $3,500 to $7,000 | $1,400 to $2,800 | $2,200 to $3,800 |
| Full-size pickup, ext. | $3,200 to $6,500 | $1,300 to $2,600 | $2,000 to $3,500 |
| Heavy-duty (HD/SD) | $4,000 to $7,500 | $1,500 to $3,000 | $2,400 to $4,000 |
| Box truck (14ft) | $2,500 to $4,500 | $1,200 to $2,200 | n/a |
| Box truck (16-26ft) | $3,500 to $6,000 | $1,800 to $3,200 | n/a |
Box truck pricing assumes standard cargo-area branding plus cab. Refrigerated trucks and trucks with rear lift gates can run 15 to 25% above these ranges.
Coverage strategy
Cab, bed, or both.
Cab only
$2,200 to $3,800
Most popular truck wrap configuration. Skip the bed entirely. Two-tone looks (wrapped cab, factory bed) are visually striking and save 35 to 45% over full coverage.
Cab + tailgate
$2,500 to $4,200
Adds tailgate-only branding to a cab wrap. Common for contractors. Tailgate gets logo and contact info. Bed sides are left factory or vinyl-decaled later.
Full wrap
$3,500 to $7,500
Cab, bed sides, tailgate, bumpers. Bed rails get covered or left factory based on installer recommendation. Most expensive but most uniform appearance.
Why trucks cost more
Square foot for square foot,
trucks are harder.
A pickup is not just “a bigger sedan.” The geometry adds genuine labour hours. Every shop will charge for these features whether the quote breaks them out or not.
Bed rails and tailgate edges
Bed rail wrapping is fiddly and slow. Tailgate edges flex and get knocked, so installers route vinyl carefully to avoid early lift.
Bed liner interface
Spray-in liners and drop-in liners both create transition lines that vinyl cannot follow cleanly. Most installers leave the bed floor unwrapped.
Tonneau covers
Soft tonneau covers cannot be wrapped. Hard folding covers can, but each fold edge needs its own seam, adding hours.
Step rails and running boards
These are usually plastic with textured finish. Vinyl does not adhere well to texture. Most installers exclude them or quote a separate piece.
Crew cab door count
Four full-size doors with deep handles and wide arches add 2 to 4 hours over a regular cab.
Commercial trucks
Work trucks rolling billboards.
Contractor pickups, service trucks, and tradesman fleets earn back wrap costs through brand exposure. The CPM on a delivery truck driving 30,000 miles per year beats almost every traditional ad medium.
Fleet ROI breakdown →Work truck branding
- Tailgate logo only: $300 to $600
- Cab doors + tailgate: $800 to $1,500
- Full cab branding: $1,800 to $3,500
- Full wrap with graphics: $4,000 to $7,500
Popular truck finishes
What truck owners actually pick.
Matte black
$3,800 to $7,000
The default upgrade choice. Stealthy, masculine, hides road grime.
Satin grey
$3,800 to $7,000
Easier to maintain than matte. Modern look. Hides minor scratches.
Camo / digital camo
$4,200 to $8,000
Hunting trucks, outdoor brands. Custom-printed vinyl runs higher.
Single-tone gloss color
$3,500 to $6,500
Most common when the goal is a colour change rather than a custom look.
See the full finish guide for cost premiums by category, including chrome, color-shift, and carbon fiber options.
Truck wrap FAQ
What truck owners ask.
How much does it cost to wrap a pickup truck?+
Can I wrap just the cab of my truck?+
Why do trucks cost more per square foot than sedans?+
Is a tailgate wrap a separate service?+
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